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Media Release |
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FOR IMMEDIATE RELEASE
CONTACT:
Ava Jordan, Media Relations
Corporate Apparel Unlimited, LLC
Phone: 800-208-1662
The Web's Newest Online Wizard Makes Event-Planning Simple
Green Bay, Wisconsin - April 17, 2001 -- Meet the Event Wizard! This was the opener in a recent message to approximately 15,000 clients and prospects of Corporate Apparel Unlimited [CAU].
"Based on our research we knew that we were an event-focused business. After looking around the Web we discovered that nobody in our industry was providing quick online help tailored to business's specific needs for event-planning assistance," say CAU's Brandi Beukema, the real Wizard.
So, as one thing led to another the Event Wizard was born. It's too early to tell whether this will be an online sensation, but it's definitely an innovation on the Web's business-to-business scene. A few of Corporate Apparel's competitors have mini-tutorials about "how to" plan for events, but the Wizard concept seems to be unique.
CAU has been running a Web-wide contest since March 10th of this year to see what captures people's attention. After hundreds of visits to the Event site over the past 3 weeks, the experiment is already paying dividends for the company, by increasing sales leads and its opt-in email lists.
Asked how the Event Wizard works, Beukema explains, "Actually it's very simple. The site visitor completes a quick 5-question form online, provides us the contact information, and then simply clicks "Submit" to send our Wizard the request for event ideas."
"It takes only 2 minutes - at most - to fill in the blanks and click on the drop-down items. We ask about the event budget, its theme, and whether the responder has a particular interest in casual apparel or accessories," says Beukema.
The Wizard prepares 3 recommendations for the person's company, which could in some instances even include a garment from a competitor. Recommendations are provided within a 72-hour turnaround.
The Corporate Apparel Staff plans to monitor results closely and will be prepared to fine-tune the Event Wizard whenever clients provide clues about what they would still like to see on CAU's Web site. For complete information on the Event Wizard visit www.CAUnlimited.com/home/eventwizard.asp.
CAU entered the online e-commerce scene in mid-2000, focusing on small to mid-size corporations and professional associations. The company's emphasis is on distinctive, name brand casual apparel and accessories, embroidered or screen printed with a client firm's logo. In addition to its own online marketing position, CAU also maintains an active presence in several online marketplaces including Vertical Net's HRHub.com, PurchasePro.com and MSN's bCentral.com.
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• Online prices: For "blanks"
•Shipping: $10 if order < $250
•Shipping: 8.0% if order subtotal > $250 and 8% for custom orders
• Embroidery & Screen printing: Avail. by request, 25-piece minimum
• No international shipments
[except APO and FPO]
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