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Media Release |
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FOR IMMEDIATE RELEASE
CONTACT:
Ava Jordan, Media Relations
Corporate Apparel Unlimited, LLC
Phone: 800-208-1662
Corporate Apparel Unlimited Imprints its Logo with Corporate Pride
Marquette, Michigan - April 9, 2001. What was one of the Internet's newest dot.com's back in October of 2000 is now an even newer one, having just gone through a complete metamorphosis. As of April 1st, 2001, Corporate Apparel Unlimited [CAU] reinvented itself by remaking its Web site and enhancing the site aesthetics, improving the site's navigation, sharpening the e-commerce order-and-checkout suite, and increasing its product offerings by nearly 50 percent. The "new model" can be found at: www.CAUnlimited.com .
The company did this, according to CEO Phil Beukema, because it "listened to its customers" and learned where and how they were having difficulties in finding what they wanted, interpreting the information they found, and making an 'easy' purchase on line. The company knew from the beginning that its Web site had some excellent ingredients, but it also knew that, the more experience they and their clients had in working with their Web site, the more CAU's management would learn about what needed improvement.
The story, according to Beukema, is that he took what some considered a bold move, and put out the site for review, to more than a dozen Web developers, e-commerce specialists, designers and others across the U.S. - none of whom had a grain of experience in the wholesale apparel market. Beukema stated, "We prepared a series of questions, had them all get on the site at the same time, exerting all the pressure they could on response times and the like. And then, we asked them to prepare a fairly in-depth commentary about their experiences on our site. They did. To a person. And what I received was nearly 100 pages of well-thought out feedback on what they liked, what they had problems with, what aggravated them, what they thought we should do to improve, and lots more. All for an honorarium of $50 apiece, I should add."
So the company went to work and overhauled, and overhauled. What it produced in the end was a new series of interior page templates, a new look and feel, numerous changes in the location of information and links, and so forth. What it wound up with was a site that looked little like its original model, but one that began attracting industry reviews that made the whole effort worthwhile, according to Beukema. "Not to mention," he added, "a growth in both on - and off-line orders that - judging from the first 10 days - will put us on track to meet the 200% sales increase we're targeting this year."
CAU markets blank and custom logo apparel for the corporate market, specializing in casual wear that includes everything from sweatshirts to jackets, windshirts, polo shirts, golf shirts, t-shirts, caps and more. More than half of CAU's sales are in imprinted garments - defined as casual wear with either a client's embroidered or screen printed logo. The company's clientele includes small, medium and large firms, community and not-for-profit organizations, resellers of various kinds, and practically any other type of organization that has either a regular or event-based need for custom logo apparel.
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• Online prices: For "blanks"
•Shipping: $10 if order < $250
•Shipping: 8.0% if order subtotal > $250 and 8% for custom orders
• Embroidery & Screen printing: Avail. by request, 25-piece minimum
• No international shipments
[except APO and FPO]
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